While the new medium certainly introduced some innovations, it still held on to the tried and true methods of enhancing natural beauty, with the setting, clothing and hairstyles playing a major part in the composition. With the above genre having enjoyed great commercial success through the medium of painting, the rapidly advancing photography could not pass up a prospective money-spinner, commandeering yet another place in the sun. While the new medium certainly introduced some innovations, it still held on to the tried and true methods of enhancing natural beauty, with the setting, clothing and hairstyles playing a major part in the composition. But now all these accouterments took on added color, reflecting and promoting the latest fashions of the day, which spoke of the genre trading off its male-oriented erotic implications against a greater appeal to women, who took to buying these pictures as they would fashion magazines -- for fashion guidance and inspiration. Thus the new art of photography had adopted a new role of a trendsetter with the models serving now as vehicles of fashion promotion.